Started in 2021, EPOP is a multi-year initiative conducted by a team of researchers at NORC at the University of Chicago with funding from the Ewing Marion Kauffman Foundation. The EPOP initiative is unique in that it directly asks individuals along all parts of the entrepreneurial pathway about their experiences.
By understanding the challenges facing all potential business owners, the EPOP Survey can help local governments and organizations better identify the issues facing their own communities and how to release the stored economic potential of promising entrepreneurs in their area.
EPOP data is nationally representative. Both public and restricted use data are available from each annual survey. The annual EPOP Survey sample design supports the following estimation objectives:
More precise estimation is possible to support specific research needs by adding an oversample to an annual national EPOP Survey by conducting an extra customized survey tailored to specific research objectives:
If you’re interested in having an oversample of a particular geographic area for more in-depth analysis, increased coverage of a particular demographic group of the population, or conducting a separate, customized EPOP Survey, contact us to discuss the details of your research needs and to get a cost estimate.
We’re happy to discuss the current EPOP project and what we can do to support the unique research needs of independent researchers, state and local governments, or other research organizations.
Please contact the EPOP research team at EPOPresearch@norc.org.
We want to hear about your research and analysis using EPOP Survey data. Let us know about your presentations, reports, and publications, and we will add them to Publications.
Contact us at EPOPresearch@norc.org.
Using EPOP:2023 data, the Association for Enterprise Opportunity (AEO) calls attention to Latino business owners’ contributions to the U.S. economy and the unique challenges they face. AEO uses EPOP:2023 data to study Latino entrepreneurs—to quantify their numbers, recognize the priority they place on growing their businesses, and note that they face inequitable access to resources and support.
Karen Grigorian, EPOP Project Director, and Quentin Brummet, EPOP Principal Investigator, talked with students at the Academy of Management (AOM) about how students and other researchers might use EPOP data. This podcast covers the available data, how to access and use the data, the data content, and future EPOP plans.
NORC’s research brief “Entrepreneurship Experiences Among Young U.S. Immigrants” provides insight into U.S. immigrants’ experiences with entrepreneurship and challenges faced when pursuing self-employment. Focusing on younger adults under the age of 40, this analysis using EPOP:2022 data finds immigrants are more inclined to start businesses compared to their native-born counterparts.
A peer-reviewed article utilizing the EPOP Survey dataset has been published in the Journal of Business Venturing Insights. The article examines current and former entrepreneurs to provide insights into why individuals exit business ownership and what predicts entrepreneur success.
The Association for Enterprise Opportunity (AEO) analyzed Black business ownership using US Census and EPOP Survey data. The AEO report covers the growth achieved and challenges remaining for Black entrepreneurs.
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