EXTRA EPOP SURVEYS AND OVERSAMPLES

THE EPOP ENTERPRISE

Started in 2021, EPOP is a multi-year initiative conducted by a team of researchers at NORC at the University of Chicago with funding from the Ewing Marion Kauffman Foundation. The EPOP initiative is unique in that it directly asks individuals along all parts of the entrepreneurial pathway about their experiences.

DO YOU NEED AN EXTRA EPOP SURVEY OR OVERSAMPLE?

By understanding the challenges facing all potential business owners, the EPOP Survey can help local governments and organizations better identify the issues facing their own communities and how to release the stored economic potential of promising entrepreneurs in their area.

EPOP data is nationally representative. Both public and restricted use data are available from each annual survey. The annual EPOP Survey sample design supports the following estimation objectives:

National estimates of entrepreneurial activity by demographics such as race/ethnicity, gender, age, and education, but not necessarily by the cross of these demographic variables
State-level estimates of entrepreneurial activity by race/ethnicity and gender, but not necessarily by the cross of these variables, and
Metropolitan statistical area (MSA) level estimates of entrepreneurial activity for the top 50 MSAs by population by race/ethnicity and gender, but not necessarily by the cross of these variables.

More precise estimation is possible to support specific research needs by adding an oversample to an annual national EPOP Survey by conducting an extra customized survey tailored to specific research objectives:

If you’re interested in having an oversample of a particular geographic area for more in-depth analysis, increased coverage of a particular demographic group of the population, or conducting a separate, customized EPOP Survey, contact us to discuss the details of your research needs and to get a cost estimate.

CONTACT US

We’re happy to discuss the current EPOP project and what we can do to support the unique research needs of independent researchers, state and local governments, or other research organizations.

Please contact the EPOP research team at EPOPresearch@norc.org.

TELL US ABOUT YOUR RESEARCH

We want to hear about your research and analysis using EPOP Survey data. Let us know about your presentations, reports, and publications, and we will add them to Publications.

IN THE NEWS

Access to Capital for Entrepreneurs: Removing Barriers (2023)

The Kauffman Foundation continues to recognize, with urgency, the significance of the role new and existing businesses play in local, regional, and the national economy. This report continues their series of sharing the state of capital access for entrepreneurs highlighting the need for innovative products and models to improve capital delivery systems.

Learn More July 14, 2023

EPOP in Indiana

Based on the national EPOP Survey, the Entrepreneurship in the Population: Indiana (EPOP-IN) project focuses on experiences with and interest in entrepreneurship in Indiana. The Central Indiana Corporate Partnership (CICP) conducted EPOP-IN to learn about self-employment and business formation issues specific to residents in their state. The study collected data from August to November 2022. Click here for EPOP-IN information, data, and reports about the study.

If you are interested in learning more about conducting an EPOP study at the state, regional, or local level, please contact us at EPOPresearch@norc.org.

Learn More June 18, 2023

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PUBLICATIONS

Optimizing Address-based Sample Outreach: Findings from a Late-Stage Contacting Experiment

Katie Johnson, Research Methodologist at NORC, presented on an EPOP:2023 data collection methods experiment at the 2023 Midwest Association for Public Opinion Research (MAPOR) Conference. The controlled experiment compared the impact of sending a text message versus a USPS postcard to the control treatment in increasing survey response.

Learn More November 17, 2023

Characteristics of Gig Workers in the US: Evidence from the EPOP Survey

Quentin Brummet, EPOP Principal Investigator, gave this presentation to the Outsourcing Research Network Workshop at the Harris School, University of Chicago.

Learn More June 16, 2023

EPOP in Indiana: Reports and Data

NORC conducted the Entrepreneurship in the Population: Indiana (EPOP-IN) project on behalf of the Central Indiana Corporate Partnership (CICP). The project included both quantitative and qualitative data collection. EPOP-IN produced these reports and data:

EPOP-IN Release Research Brief
This brief provides a profile of entrepreneurship activities in Indiana. Also, the brief focuses on major challenges facing current and former entrepreneurs and those planning to start a business in Indiana.
EPOP-IN Summary Findings Report
This comprehensive report describes the survey methodology, key findings on a wide range of measures, and provides detailed data tables by survey item.
EPOP-IN Qualitative Research Report
This report presents the qualitative findings from a series of focus groups and stakeholder interviews with Indiana entrepreneurs.
EPOP-IN Methodology Report
This report describes the quantitative and qualitative data collection methods including the survey sample design, survey instrument, data collection process, data processing, and other research methods implemented.
EPOP-IN PUF Data and Documentation
Public use files (PUFs) of the survey data and data user documentation (including the questionnaire, a codebook, and data user guide) are available in this download.

Learn More June 8, 2023

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INTERESTED IN CONDUCTING RESEARCH WITH NORC?

Please reach out to:

Office of Business Development