Started in 2021, EPOP is a multi-year initiative conducted by a team of researchers at NORC at the University of Chicago with funding from the Ewing Marion Kauffman Foundation. The EPOP initiative is unique in that it directly asks individuals along all parts of the entrepreneurial pathway about their experiences.
By understanding the challenges facing all potential business owners, the EPOP Survey can help local governments and organizations better identify the issues facing their own communities and how to release the stored economic potential of promising entrepreneurs in their area.
EPOP data is nationally representative. Both public and restricted use data are available from each annual survey. The annual EPOP Survey sample design supports the following estimation objectives:
More precise estimation is possible to support specific research needs by adding an oversample to an annual national EPOP Survey by conducting an extra customized survey tailored to specific research objectives:
If you’re interested in having an oversample of a particular geographic area for more in-depth analysis, increased coverage of a particular demographic group of the population, or conducting a separate, customized EPOP Survey, contact us to discuss the details of your research needs and to get a cost estimate.
We’re happy to discuss the current EPOP project and what we can do to support the unique research needs of independent researchers, state and local governments, or other research organizations.
Please contact the EPOP research team at EPOPresearch@norc.org.
The Kauffman Foundation continues to recognize, with urgency, the significance of the role new and existing businesses play in local, regional, and the national economy. This report continues their series of sharing the state of capital access for entrepreneurs highlighting the need for innovative products and models to improve capital delivery systems.
Based on the national EPOP Survey, the Entrepreneurship in the Population: Indiana (EPOP-IN) project focuses on experiences with and interest in entrepreneurship in Indiana. The Central Indiana Corporate Partnership (CICP) conducted EPOP-IN to learn about self-employment and business formation issues specific to residents in their state. The study collected data from August to November 2022. Click here for EPOP-IN information, data, and reports about the study.
If you are interested in learning more about conducting an EPOP study at the state, regional, or local level, please contact us at EPOPresearch@norc.org.
Katie Johnson, Research Methodologist at NORC, presented on an EPOP:2023 data collection methods experiment at the 2023 Midwest Association for Public Opinion Research (MAPOR) Conference. The controlled experiment compared the impact of sending a text message versus a USPS postcard to the control treatment in increasing survey response.
Quentin Brummet, EPOP Principal Investigator, gave this presentation to the Outsourcing Research Network Workshop at the Harris School, University of Chicago.
NORC conducted the Entrepreneurship in the Population: Indiana (EPOP-IN) project on behalf of the Central Indiana Corporate Partnership (CICP). The project included both quantitative and qualitative data collection. EPOP-IN produced these reports and data: