NORC at the University of Chicago announces the release of the public use data files and initial findings from EPOP:2024, the third year of the EPOP Survey. The EPOP Survey is an annual, cross-sectional, nationally representative study of about 30,000 U.S.-residing adults. Among other findings, EPOP:2024 data reveals that American entrepreneurs rely heavily on personal financial resources, rather than institutional funding, to launch their businesses.