The small area estimation from the Entrepreneurship in the Population (EPOP) Survey provide more precise information on entrepreneurial activities than would be available from direct survey data alone. These estimates are available at the State and Metropolitan Statistical Area levels, both overall as well as by race/ethnicity and gender subgroups. Estimates are currently available for EPOP:2022 and EPOP:2023.
Small area estimation “borrows strength” across domains and from additional data sources to improve inference over direct survey estimates. Estimation methods vary by year of data release. To learn more, refer to the small area estimation methodology reports below.
Small area estimates can be downloaded from the link below. Each file contains two tabs for each geographic level of estimation (State and MSA), and each tab contains overall estimates by geographic area as well as by demographic subgroups. Each download includes a file with data documentation.
The CEO of the Central Indiana Corporate Partnership (CICP) calls attention to findings from the EPOP-IN Survey about the entrepreneurial landscape in Indiana.
The Kauffman Foundation continues to recognize, with urgency, the significance of the role new and existing businesses play in local, regional, and the national economy. This report continues their series of sharing the state of capital access for entrepreneurs highlighting the need for innovative products and models to improve capital delivery systems.
Based on the national EPOP Survey, the Entrepreneurship in the Population: Indiana (EPOP-IN) project focuses on experiences with and interest in entrepreneurship in Indiana. The Central Indiana Corporate Partnership (CICP) conducted EPOP-IN to learn about self-employment and business formation issues specific to residents in their state. The study collected data from August to November 2022. Click here for EPOP-IN information, data, and reports about the study.
If you are interested in learning more about conducting an EPOP study at the state, regional, or local level, please contact us at EPOPresearch@norc.org.
Katie Johnson, Research Methodologist at NORC, presented on an EPOP:2023 data collection methods experiment at the 2023 Midwest Association for Public Opinion Research (MAPOR) Conference. The controlled experiment compared the impact of sending a text message versus a USPS postcard to the control treatment in increasing survey response.
Prosperity Now has been a persistent voice championing economic opportunity to build power for all communities and advance racial and ethnic economic justice. Leveraging EPOP Survey data, Prosperity Now analyzed the unique experiences of entrepreneurs of color. Their October 2023 report “From Start to Exit: Insights and Implications from Former Entrepreneurs of Color” focuses on former business owners of color and the challenges they face. Their November 2023 report “Employee Benefits Offered by Entrepreneurs of Color” investigates the degree to which diverse business owners offer health insurance and other benefits to their employees.
A new NORC research brief “A Profile on U.S. Business Owners: Examining Trends by Gender and Racial Identities” highlights the rising diversity in this population. Based on EPOP:2022 Survey data, this report shows greater levels of diversity among business owners who opened their businesses in recent years. Non-Hispanic Black women and Hispanic individuals (men and women) are becoming business owners at significantly higher rates than in the past (since 2020). Furthermore, EPOP data indicates that the number of non-Hispanic Black female business owners will continue to grow.