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SMALL AREA ESTIMATES

ABOUT THE DATA

The small area estimation from the Entrepreneurship in the Population (EPOP) Survey provide more precise information on entrepreneurial activities than would be available from direct survey data alone.  These estimates are available at the State and Metropolitan Statistical Area levels, both overall as well as by race/ethnicity and gender subgroups. Estimates are currently available for EPOP:2022 and EPOP:2023.

 

METHODOLOGY

Small area estimation “borrows strength” across domains and from additional data sources to improve inference over direct survey estimates. Estimation methods vary by year of data release. To learn more, refer to the small area estimation methodology reports below.

Small Area Estimation Methodology Report: 2022, 2023

 

DOWNLOAD THE DATA

Small area estimates can be downloaded from the link below. Each file contains two tabs for each geographic level of estimation (State and MSA), and each tab contains overall estimates by geographic area as well as by demographic subgroups. Each download includes a file with data documentation.

Small Area Estimation Data and Documentation (zip file): 2022, 2023

 

CONTACT US

For any questions about EPOP, please contact EPOPresearch@norc.org.

Expertise regarding Small Area Estimation for EPOP is provided by Carolina Franco, Principal Statistician at NORC.

 

TELL US ABOUT YOUR RESEARCH

We want to hear about your research and analysis using EPOP Survey data. Let us know about your presentations, reports, and publications, and we will add them to Publications. 
 

Contact us at EPOPresearch@norc.org.

IN THE NEWS

Women Business Ownership Fact Sheet

Using EPOP:2024 data, the Association for Enterprise Opportunity (AEO) presents a profile of women business owners and their impact on the economy.

Learn More March 2025
Black Business Ownership Fact Sheet

Using EPOP:2024 data, the Association for Enterprise Opportunity (AEO) highlights the significant contributions of Black entrepreneurs and opportunities for support.

Learn More February 2025
Latino Business Ownership Fact Sheet

Using EPOP:2023 data, the Association for Enterprise Opportunity (AEO) calls attention to Latino business owners’ contributions to the U.S. economy and the unique challenges they face. AEO uses EPOP:2023 data to study Latino entrepreneurs—to quantify their numbers, recognize the priority they place on growing their businesses, and note that they face inequitable access to resources and support.

Learn More October 2024

VIEW ALL

PUBLICATIONS

Gendered Innovation Landscapes: Entrepreneurial Patenting in Male- and Female-Dominated Industries
Learn More June 18, 2025
Gender Gaps in the Gig Economy: Consequences for Entrepreneurship in the 21st Century
Learn More June 17, 2025
Balancing Risk and Reward: Health Insurance and the Financial Stability of Female Entrepreneurs with Children
Learn More May 2025

VIEW ALL

INTERESTED IN CONDUCTING RESEARCH WITH NORC?

Please reach out to:

Office of Business Development

EPOP is a survey for U.S. residents that asks individuals about their experience with and attitudes towards owning a business or working for themselves.

Entrepreneurship in the Population

Ewing Marion Kauffman Foundation

NORC at the University of Chicago

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PARTICIPANT RIGHTS

If you have any questions or concerns about your rights as a research participant, please contact the NORC IRB Manager at IRB@norc.org or call: (866) 309-0542

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*The survey sample is scientifically selected.  The EPOP Survey is by invitation only.

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