The small area estimation from the Entrepreneurship in the Population (EPOP) Survey provide more precise information on entrepreneurial activities than would be available from direct survey data alone. These estimates are available at the State and Metropolitan Statistical Area levels, both overall as well as by race/ethnicity and gender subgroups. Estimates are currently available for EPOP:2022 and EPOP:2023.
Small area estimation “borrows strength” across domains and from additional data sources to improve inference over direct survey estimates. Estimation methods vary by year of data release. To learn more, refer to the small area estimation methodology reports below.
Small Area Estimation Methodology Report: 2022, 2023
Small area estimates can be downloaded from the link below. Each file contains two tabs for each geographic level of estimation (State and MSA), and each tab contains overall estimates by geographic area as well as by demographic subgroups. Each download includes a file with data documentation.
Small Area Estimation Data and Documentation (zip file): 2022, 2023
For any questions about EPOP, please contact EPOPresearch@norc.org.
Expertise regarding Small Area Estimation for EPOP is provided by Carolina Franco, Principal Statistician at NORC.
We want to hear about your research and analysis using EPOP Survey data. Let us know about your presentations, reports, and publications, and we will add them to Publications.
Contact us at EPOPresearch@norc.org.
Using EPOP:2023 data, the Association for Enterprise Opportunity (AEO) calls attention to Latino business owners’ contributions to the U.S. economy and the unique challenges they face. AEO uses EPOP:2023 data to study Latino entrepreneurs—to quantify their numbers, recognize the priority they place on growing their businesses, and note that they face inequitable access to resources and support.
Karen Grigorian, EPOP Project Director, and Quentin Brummet, EPOP Principal Investigator, talked with students at the Academy of Management (AOM) about how students and other researchers might use EPOP data. This podcast covers the available data, how to access and use the data, the data content, and future EPOP plans.
NORC’s research brief “Entrepreneurship Experiences Among Young U.S. Immigrants” provides insight into U.S. immigrants’ experiences with entrepreneurship and challenges faced when pursuing self-employment. Focusing on younger adults under the age of 40, this analysis using EPOP:2022 data finds immigrants are more inclined to start businesses compared to their native-born counterparts.
A peer-reviewed article utilizing the EPOP Survey dataset has been published in the Journal of Business Venturing Insights. The article examines current and former entrepreneurs to provide insights into why individuals exit business ownership and what predicts entrepreneur success.
The Association for Enterprise Opportunity (AEO) analyzed Black business ownership using US Census and EPOP Survey data. The AEO report covers the growth achieved and challenges remaining for Black entrepreneurs.
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