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TELL US ABOUT YOUR RESEARCH

We want to hear about your research and analysis using EPOP Survey data. Let us know about your presentations, reports, and publications, and we will add them to Publications. 
 

Contact us at EPOPresearch@norc.org.

IN THE NEWS

Veteran Business Ownership 2025 Fact Sheet
Learn More January 2026
Latino Business Ownership 2025 Fact Sheet
Learn More January 2026
Release of the Third Year of EPOP Data and Resources on Entrepreneurship

NORC at the University of Chicago announces the release of the public use data files and initial findings from EPOP:2024, the third year of the EPOP Survey. The EPOP Survey is an annual, cross-sectional, nationally representative study of about 30,000 U.S.-residing adults. Among other findings, EPOP:2024 data reveals that American entrepreneurs rely heavily on personal financial resources, rather than institutional funding, to launch their businesses.

Learn More December 4, 2024

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PUBLICATIONS

Staff Report from the U.S. Securities and Exchange Commission (SEC) for Congress

The U.S. Securities and Exchange Commission (SEC) Office of the Advocate for Small Business Capital Formation compiled this 2025 Staff Report for Congress. The Office hopes that this report, which includes EPOP data, will help small businesses, investors, and all who support them to understand how capital is being raised and invested, and by whom.

Learn More January 2026
Political alignment in entrepreneurial teams: Homophily in venture formation and associations with startup success
Learn More November 20, 2025
Gendered Innovation Landscapes: Entrepreneurial Patenting in Male- and Female-Dominated Industries
Learn More June 18, 2025

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INTERESTED IN CONDUCTING RESEARCH WITH NORC?

Please reach out to:

Office of Business Development

EPOP is a survey for U.S. residents that asks individuals about their experience with and attitudes towards owning a business or working for themselves.

Entrepreneurship in the Population

Ewing Marion Kauffman Foundation

NORC at the University of Chicago

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If you have any questions or concerns about your rights as a research participant, please contact the NORC IRB Manager at IRB@norc.org or call: (866) 309-0542

TAKE THE SURVEY *

 

*The survey sample is scientifically selected.  The EPOP Survey is by invitation only.

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